From discounts to hundred per cent financing to talks of a price hike, companies are doing everything to ensure retail sales pick up this month.
'This is a giant film, a magnum opus drunk on its own magnum-ity, and it is perfectly clear early on, as the narrative races out the gate and gauntlets are flung up in the air and shot through with arrows, that a film like this can only work as opera,' says Raja Sen.
It's all bad. All of it, every last instant, every single word, rants Raja Sen in his review of Humshakals.
Let the grandeur do the talking instead of the gags, says Raja Sen.
'It might not be supercalafragilisticexpialidocious, sure, but at least it points us in that direction,' Raja Sen says after watching Saving Mr Banks.
Shamitabh spends all its time explaining its own jokes, notes Raja Sen.
The second part of our exclusive interview with Farhan and Javed Akhtar.
Inside Llewyn Davis is a fantastic film, feels Raja Sen.
On Back To The Future Day, Raja Sen lists his favourite movies on time travel.
With empty stands greeting the Indian F1 Grand Prix during the first two practice session, Raja Sen begs the organisers to open the gates and bring in the junta. 'At least, Formula One will feel compelled to bring its mega budget circus back to India at the soonest'.
Raja Sen feels Apoorva Lakhia's Zanjeer is an unwarranted, atrocious remake.
Raja Sen picks the bad movies of the year so far.
Guardians Of The Galaxy takes place in a remarkable world drawn lovingly and beautifully by imaginative folks low on skin-coloured crayons.
Interstellar is an incredible ride, a film that will scare and stupefy and drop jaws and make us weep, the kind of film that makes our hearts thump against our ribs for forty straight-minutes and makes us believe in the glory of the movies.
A movie is no Bollywood movie without a rain sequence!
Nebraska is not merely a black comedy, but one laced with light, with hope, with brightness. Black and White, then. Sometimes they do make 'em like they used.
Raja Sen reviews Birdman in three sentences, as a tribute to the film's brilliant one-take technique. We space out the review for easy reading.
'Director Ali Abbas Zafar has directed a monstrous film, one with a repellent 70s-set storyline that makes no sense whatsoever, and a cast who should all hang their heads and offer up a minute's silence for assaulting their respective filmographies,' says Raja Sen after watching Gunday.
Emraan Hashmi and director Tony D'Souza try hard, and their effort shows. But Raja Sen wishes he could have said the boys played well.
The film whirrs along from disjointed scene to disjointed scene, the only intriguing ones being weird B-movie moments that turn out, far too frequently, to be Batman's dreams, says Raja Sen
'If ever there was a film that begged to be celebrated on the big-screen -- heck, that begged viewing with 3D glasses -- it is this one, a sensational ride that throws you, the viewer, into the deep-end and drags you along for a chained and scorched and unbelievable ride,' says Raja Sen.
Rangoon haunts in unlikely fashion and, while the director's most straightforward picture, holds enough of its own marvels to justify multiple viewings,' notes Raja Sen.
For starters, Mad Max: Fury Road is gloriously nuts, says Raja Sen.
Rush is a rousing, thrilling film, feels Raja Sen.
Chennai Express is a full throttle masala entertainment ruled by Shah Rukh Khan's star power
Humpty Sharma Ki Dulhaniya is the kinda film Simran (of Dilwale Dulhaniya Le Jayenge) would have loved, says Raja Sen.
Yeh Jawaani Hai Deewani is a good-looking film but lacks a good story, writes Raja Sen.
Finding Fanny strikes gold, raves Raja Sen.
'Anybody and everybody who opposes this government for whatever reasons will be branded a terrorist and charged in such a manner that all human rights will be taken away.'
Raja Sen feels Dedh Ishqiya is a genuinely smart film.
Bhoothnath Returns has a few laughs but it ignores the basics, rants Raja Sen.
The top posts on social media from your favourite Bollywood celebrities.
Raja Sen says the only superpower Krrish has is that of boring the audience.
This trend is likely to gain pace with the new infrastructure cess on diesel vehicles.
Dil Dhadakne Do is like a really long episode of Sarabhai Vs Sarabhai where Satish Shah doesn't show up, says Raja Sen.
Bombay Velvet is an obviously shallow film, an all-out retro masala-movie with homage on the rocks and cocktail-shakers brimming with cliche.
590 cricketers -- including 370 Indian players and 220 overseas players -- will go under the hammer during the two-day mega auction in Bengaluru on February 12 and 13.
Udta Punjab truly soars when being its own madcap beast, profane and powerful and preening.